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pace, and to a larger viewers. Firms have recognized this potential and so are making their own individual social media profiles to
Jordan could prompt consumers to turn to social media to be a source of information regarding goods and services, which could
(2015) also recommend that brand name impression has an impact on consumer purchase intention. They propose that the more powerful a
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a platform for consumers to have interaction with brand names, which may lead to an increase in brand website believe in. This is in keeping with investigation
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Knowledge Examination was executed employing PLS-SEM methodologies by way of Wise PLS, specifically suited for exploratory investigate. The final results spotlight the substantial impact of social media marketing on purchase intention. In addition, the study reveals that online purchaser engagement plays a partial mediating function in the connection amongst here social media marketing and purchase intention.